Vitra.

Vitra Magazine'

culture Collecting and communicating: the Vitra Design Museum

Alongside Sottsass and Memphis, the Vitra Collection also features Panton and Kuramata, Aalto and Arad, as well as Pesce and Colombo. It even stretches back to the early days of industrial production, with, for example Thonet, and further still. A company less driven by curiosity would ask: Why invest so much time and effort in preserving a heritage one can also regard as economic competition?

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