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Designers who work for others frequently have to adapt their signature to the client. Or, as at Vitra, they are partners with equal rights, with whom one looks for the best solutions. That is no guarantee of success: Each and every product must discover its own being. Understanding that, and carefully channeling it is the art of design management.
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Without doubt: With their “Super Normal” project Jasper Morrison and Naoto Fukasawa are treading on uncertain ground. Here, each of the everyday objects they saw as being “super normal” becomes evidence, a plea for a different, cautious and considered style of design beyond pathos and modernistic masquerade: Be it a paper clip, a plastic bucket, or a chair.
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In design logic, reproduction is part of the concept. The most widespread misinterpretation of the term original in the field of design is withholding from it the copies of a draft from the beginnings of its production phase. Copyists represent this outlook – yet their arguments serve only to mislead.
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People used to sit down before there were ever chairs. Even back then people adapted to objects, situations, and their environment. And ever since there have been chairs, individual ways of sitting can be observed. What can get in the way of man’s intuitive behavior patterns are intentions that are influenced by design, as Naoto Fukasawa reveals by means of James Gibson’s affordance theory.
