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Vitra.

Our Approach

The Vitra Home Collection is not an interior design system or a homogeneous product line which promotes a uniform style. Rather, Vitra regards the furnishing of one's home as a process of collage - a gradual assemblage of products and objects. This is not the same as a coincidental accumulation of things, rather it is a conscious arrangement that grows and changes with regard to both content and style, according to the owner's individual preferences and circumstances.

Park Sofa

A few favourite items tend to remain as central pieces throughout a person's lifetime while other objects may come to serve different purposes than originally intended. Things that become dated disappear and new things are added - perhaps from a flea market, furniture store or travels. The collage then becomes a structured arrangement and great designs form the central core. The individual is always the focus. Every individual has his or her own personal taste and style, an interior reflects this and it contributes to the inhabitant's sense of well-being and perhaps identity. The way in which we live, organise and outfit our own personal environment is an important and integral part of this identity. The collage interior is vital and vibrant, in contrast to the conventional set configurations that capture a specific moment in time - the moment of purchase - and prevent the interior environment from evolving.

The Vitra Home Collection offers many unique home products representing over 70 years of design history which complement and enhance the collage interior. These range from the older classics by Charles & Ray Eames, George Nelson, Jean Prouvé, Verner Panton and Isamu Noguchi to contemporary designs by Maarten Van Severen, Jasper Morrison, Ronan & Erwan Bouroullec, Hella Jongerius and other leading designers.