Known for thinking outside the box, Jasper Morrison is one of the most successful industrial designers of the past few decades. Together with his colleague Naoto Fukasawa, he defined the term 'super normal', which in his opinion answers the question of what 'good design' should really be. In his work, he strives to create good examples of understated, useful and responsible design. Morrison has developed several projects in collaboration with Vitra, including the APC, the Soft Modular Sofa and the HAL chair family. His designs are represented in New York's Museum of Modern Art and other prominent museum collections around the world.