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CONTENT GUIDELINES

for Landing Pages

Landing pages are the entry point to vitra.com for many visitors. Visitors arrive on landing pages via direct links from external websites, google searches, social media links, or sometimes from news pages or other internal links within vitra.com. Visitors to landing pages are looking for immediate information to a specific topic, and therefore the goal of landing pages is to present an overview of relevant information and then to redirect the visitor to further relevant pages on vitra.com.

Examples of landing pages include:

  • Overview pages for :
     - Campaigns (e.g. Home Stories)
     - Product collections (e.g. Accessories)
     - Segments (e.g. Public Segment)
  • Special (social media) promotions (e.g. I Want a Lounge Chair)
  • Apps (e.g. Lounge Chair App)
  • Upcoming Events (e.g. Vitra Campus Nights, Factory Sale)

Because landing pages are so diverse in their goals, there is no standard layout or checklist of required content for them. Below is a list of possible elements which can be employed on a landing page as well as the basic requirements for each element.


Please assemble as much of the required content as possible for each element you would like to include before you send us a briefing.

Possible Elements for Landing Pages

  • Title: ideally 35 letters or less, with complete translations
  • Subtitle: with complete translations. For events or fairs, this is usually a date or dates.
  • Key Visual: an image in jpeg format, horizontal orientation, minimum width of 1500 pixels
  • Additional images: jpeg format, preferably in horizontal orientation. Our ability to use vertical images is limited by the website layout but in some cases, we can integrate vertical images into a landing page.1
  • Video: 16:9 or 5:2 format, with a matching jpeg preview image. The video can also be used in place of a static key visual.
  • Metadata for all images/ videos2
  • Text(s) with complete translations: please translate all supplemental text as well (i.e. “Further information here…”)
  • Links in text3: please highlight where in the text the links should be placed and specify the target URL or page (i.e. Designer Page, Product Page, etc.)
  • iFrame: external content (e.g. Hashtag Wall). We'd be happy to discuss the feasibility of your idea.
  • Links to PDFs or email addresses (contact): please supply the PDFs or contact email addresses.
  • Related products/ new products (Bookshelf / Product Listing): please specify which products should be linked; three products minimum
  • Relevant designers (Bookshelf): please specify which designers should be linked; three designers minimum
  • Short URL: please specify the desired URL, always in English

1 Please see Possible Image Layouts.
2 Please see Guidelines for Visual Media in Censhare.
3 Ideally, no page on vitra.com should be a dead end. Especially on landing pages, we always want to direct the visitor to further relevant pages, preferably on vitra.com or when appropriate, to external websites.


Briefings

To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting a briefing. Any supporting information such as credits, addresses and times should be included in the translated text of the briefing. For each article, there should be a version in each vitra.com language (DE, EN, ES, FR, IT, NL, and optionally JP), unless the article will only be shown in a smaller geographic area (local news). Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. For new images (not yet in Censhare), ask us for a content folder and we will create one for you and send you the Asset ID to which you can upload the images. Texts and translations (word documents) can also be uploaded to the content folder.



Image: Flikr Creative Commons - Michael Rehfeldt