In autumn 2017 Vitra is opening two pop-up stores in the cities of Zurich and Amsterdam. The temporary shops are dedicated to the Eames Plastic Chair by Charles and Ray Eames. Over a period of three months, visitors to the Vitra Pop-Up Stores are invited to explore the wide array of bases, shell colours and upholstery versions available for the Eames Plastic Chair. Freely combining the various options, they can then order their own personal model.*In the pop-up stores, Vitra augments the stationary shopping experience with digital components and gives customers the added-value benefit of both channels: physical displays offer inspiration while digital ordering provides access to more than 100,000 product configuration options. Orders are subsequently delivered to the customer’s home address – for a large number of models within 48 hours.The Eames Plastic Chairs, created by Charles and Ray Eames in 1948 for a competition at the New York Museum of Modern Art, are among the most important furniture designs of the twentieth century. These iconic pieces were the very first plastic chairs to be produced using industrial methods. The Eames Plastic Chair family comprises a total of 14 models: seven bases that can be combined with plastic shells, either with or without armrests, as well as a rocking chair base with an armchair shell. Depending on the model, the bases are available in various finishes and woods. The organically shaped seat shells come in 14 different colours. Customers can choose from a variety of shells: unupholstered, fitted with a seat cushion, or fully upholstered, with cover fabrics in 28 different colours – yielding a total of over 100,000 possible configurations.
Vitra Pop-Up Store ZurichPoststrasse 5-78001 ZurichOpening hours:13 October 2017 – 27 January 2018Monday – Friday: 10 a.m. – 7 p.m.Saturday: 10 a.m. – 6 p.m.Vitra Pop-Up Store AmsterdamReestraat 141016 DN AmsterdamOpening hours:3 November 2017 – 27 January 2018Monday: closedTuesday, Wednesday, Thursday, Friday, Saturday: 10 a.m. – 6 p.m.Sunday: 12 p.m. – 6 p.m.