On
Zurich, Switzerland
On, the young, successful running shoe brand, keeps employees on their toes in the company's new headquarters in Zurich: while working environments usually seek to shorten paths, the On team moves around along a central aisle in an office space of over 100 metres. There are no partitions or attributed workspaces. Employees clock up a total distance of two to three kilometres daily in a setting that promotes intercommunication unlike any conventional office layout.
This dynamic environment thrives on emotions and calls for a sense of comfort and well-being – for sofas which are at home in offices and office chairs that are also perfect for the home office. Cross-functionality is part and parcel of Vitra's comprehensive product portfolio, which is why the On office is furnished entirely with Vitra furniture.
This dynamic environment thrives on emotions and calls for a sense of comfort and well-being – for sofas which are at home in offices and office chairs that are also perfect for the home office. Cross-functionality is part and parcel of Vitra's comprehensive product portfolio, which is why the On office is furnished entirely with Vitra furniture.
Interior architecture
Brunner Mettler Co. / OnPhotographer
Eduardo Perez
Brunner Mettler Co. / OnPhotographer
Eduardo Perez
"An Office to Help Define the Brand"
Interview with David Allemann and Thilo Alex Brunner
The shoe label On has furnished its new office in Zurich together with Vitra. The start-up company – whose innovative running shoe conquered the world market in the span of a few years – implemented an interior concept that conveys an emotional experience of the brand and promotes its team-based culture, similar to a sports team. Freunde von Freunden visited co-founder David Allemann and spoke with him and designer Thilo Alex Brunner about their concept.