In autumn 2017 Vitra is opening two pop-up stores in the cities of Zurich and Amsterdam. The temporary shops are dedicated to the Eames Plastic Chair by Charles and Ray Eames.Visitors can discover the great versatility of this design classic and configure their own personal chair. The Swiss furniture manufacturer is adopting a hybrid retail approach that augments the stationary shopping experience with digital components and thus unites the advantages of on- and offline commerce.
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