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CONTENT GUIDELINES

for News Articles

All news articles are displayed at www.vitra.com/news. News articles communicate information which is relevant for a limited period of time and will become outdated, in contrast to magazine articles, which communicate content which remains relevant indefinitely.

Examples of news article subjects include:

  • (Upcoming) fairs or exhibitions
  • New products (product launch)
  • New installations in the Vitrahaus
  • New exhibitions on the Vitra campus
  • Upcoming Events (e.g. Vitra Campus Nights)


Content Checklist - News

Minimum requirements:

  • Title with translations: ideally 35 letters or less
  • Subtitle with translations: for events, the date(s)
  • Key Visual: an image in jpeg format, horizontal orientation, minimum width of 1500 pixels
  • Metadata for all images / videos1
  • Body text with translations: please translate all supplemental text such as buttons or headers as well (i.e. “Further information here…”)
  • Publication Date
  • Briefing: see "Submitting Content" below.

Optional extras:

  • Additional images: jpeg format, preferably in horizontal orientation. Our ability to use vertical images is limited by the website layout but in some cases, we can integrate vertical images into a news article.2
  • Video: usually 16:9 format. The video can also be used in place of a static key visual.
  • Links in text3: please highlight where in the text the link(s) should be placed and specify the target URLs or pages (i.e. Designer Page, Product Page, etc.).
  • Links to PDFs or email addresses (contact): please supply the PDFs or contact email addresses.

1 Please see Guidelines for Visual Media in Censhare.
2 Please see Possible Image Layouts.
3 Ideally, no page on vitra.com should be a dead end – we always want to direct the visitor to further relevant pages, preferably on the vitra website or when appropriate, to external websites.


Submitting Content

To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting a briefing. Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. Any supporting information such as credits, addresses and times should be included in the text of the briefing. For each article, there should be a version in each vitra.com language (DE, EN, ES, FR, IT, NL), unless the article will only be shown in a smaller geographic area (local news).

First, please assemble all of the content in a folder in Censhare.

Here's how:

  • If there is a relevant asset in Censhare to which you would like to attach the folder, find the asset in Censhare.

    If you do not know of a relevant asset in Censhare, enter ID "1781933" into the search field. This will take you to the folder "Content Submissions."

  • Select and right click on the asset under which you'd like to create the new content folder: New asset > New child asset > Group, like this:

  • In the resulting pop-up you only need to enter a relevant name, like "Content - News Article XYZ", and then click OK. The new folder is created.

  • Drag and drop all images, PDFs, or text documents into this folder with the "Assignment" relation. Don't forget to enter the metadata for the images and PDFs if you haven't already done so.1

  • Select the content folder you have just created and copy the ID number from the "Info" panel at the right. If you don't see the info panel, go to Window > Show component > Info in the menu bar at the top of the Censhare window.

You're now ready to submit a briefing to us! Please include the Censhare ID number of the content folder, your name (or the name of a contact person), and the desired publication date in the briefing.

Submit a Briefing



Image: Creative Commons - Jon S