Vitra is bringing its Eames Plastic Chair pop-up to the home department of BHV Marais for the first time from 6 March to 14 April 2019. This temporary shop is devoted entirely to the Eames Plastic Chair by Charles and Ray Eames. Visitors can use a digital configurator to create their own version of this iconic chair from a multitude of combinations. The Swiss furniture manufacturer is adopting a new hybrid approach here, complementing the brick-and-mortar shopping experience with digital elements.During this period, visitors to BHV Marais in Paris can explore the wide array of bases, shell colours and upholstery versions available for the Eames Plastic Chair. Free to mix and match the individual components, customers can then order their own personal model.
A merchandise support system especially designed for this project presents the 14 different Armchair and Side Chair shells along with a selection of upholstery options and the available bases. The Eames Plastic Chair configurator can be used on a large touchscreen. While the physical display provides inspiration, customers can also draw on the 100,000 configuration options accessible in this digital tool.A selection of products from the Vitra Accessories Collection will also be available in the pop-up.