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CONTENT GUIDELINES

for Magazine Articles

All magazine articles are displayed at www.vitra.com/magazine. Magazine articles communicate content which remains relevant indefinitely, in contrast to news articles, which communicate information which is relevant for a limited period of time and will become outdated. Magazine articles tell the story of Vitra and the related design culture, including Vitra history, company philosophy, designers, friends and associates, quality, products, and architecture. Magazine articles range from short, amusing anecdotes to in-depth interviews.

Examples of magazine article subjects include:

  • Additional / background information about:
     - Exhibitions in the Vitra Design Museum and elsewhere
     - Special initiatives (e.g. The Colour and Material Library, Rehberger Weg)
     - Product design/ development (e.g. Landi Chair, Stool Tool)
  • Vitra anecdotes
  • Interviews
  • Guest contributions (e.g. adaptations from Freunde von Freunden)
  • Discourses on the company philosophy of Vitra


To submit a magazine article, please complete the following checklist before you send us a briefing.

Minimum Requirements

Example page #1 - a simple magazine article with only one image

Checklist:

  • Title in German and English: ideally 35 letters or less
  • Subtitle in German and English: in some cases predetermined (e.g. “A Vitra Anecdote”, “Interview with…”)
  • Key Visual: an image in jpeg format, horizontal orientation, minimum width of 1500 pixels
  • Metadata for all images/ videos1
  • Body text in German and English: please translate all supplemental text as well (i.e. “Further information here…”)
  • Related Articles: please specify which three articles should be linked in the bookshelf at the end of the magazine article.
  • Briefing: see "Submitting Content" below.
1Please see Guidelines for Visual Media in Censhare.

Optional Extras

If additional content is available, we can make a more in-depth magazine article, like example page #2.

Checklist:

  • Links in text1: please highlight where in the text the link(s) should be placed and specify the target URL or page (i.e. Designer Page, Product Page, etc.).
  • Text translations in other languages: ES, FR, IT, NL, US, JP
  • Video: mpeg-4 format, horizontal orientation, 1920 x 1080 pixels. The video can also be used in place of a static key visual.
  • Additional images: jpeg format, preferably in horizontal orientation. Our ability to use vertical images is limited by the website layout but in some cases, we can integrate vertical images into a news article.2
  • Metadata for all images/ videos3
  • Quotes: please indicate which text should be excerpted for a quote. Quotes are displayed as a teaser - printed larger and embedded within the body text - as in a print magazine. Therefore, quotes should be relatively short: around 30 words or less.
1Ideally, no page on vitra.com should be a dead end – we always want to direct the visitor to further relevant pages, preferably on vitra.com or when appropriate, to external websites.
2Please see Possible Image Layouts.
3Please see Guidelines for Visual Media in Censhare.


Briefings

To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting a briefing. Any supporting information such as credits, addresses and times should be included in the translated text of the briefing. For each article, there should be a version in each vitra.com language (DE, EN, ES, FR, IT, NL, and optionally JP), unless the article will only be shown in a smaller geographic area (local news). Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. For new images (not yet in Censhare), ask us for a content folder and we will create one for you and send you the Asset ID to which you can upload the images. Texts and translations (word documents) can also be uploaded to the content folder.



Image: Creative Commons - o.Ang., Bundesarchiv B 145 Bild-F079099-0023, Göttingen, Schreibwarengeschäft, 1. Juni 1988