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for Press Releases

All press releases are displayed at Press releases consist of a short summary text followed by links to a more in-depth article prepared for the press to download in PDF form as well as corresponding image material available for download on the mediabox.

Examples of press release subjects include:

  • Fairs or exhibitions at which Vitra has a presence
  • New installations in the Vitrahaus
  • New product campaigns
  • New products (product launch)
  • New concepts (e.g. Workspace, MyDutyFree)
  • Vitra events and initiatives (e.g. Rehberger Weg, Vitra & Camper)

To submit a press release, please complete the following checklist before you send us a briefing.

Minimum Requirements

Example page #1


  • Title in German and English: ideally 35 letters or less
  • Subtitle in German and English: for events, the date(s)
  • Key Visual: an image in jpeg format, horizontal orientation, minimum width of 1500 pixels
  • Metadata for all images/ videos1
  • Short summary text in German and English.
  • PDF documents for download, in all applicable languages
  • Images for download, prepared for the mediabox1
  • Briefing: see "Submitting Content" below.
1 Please see Guidelines for Visual Media in Censhare

Optional Extras

Since a press release page is brief by design, the extras are limited to translations into further languages and links to relevant pages on, as on example page #2.


  • Summary text and PDFs translated into other languages: ES, FR, IT, NL, US, JP
  • Links in text: please highlight where in the text the link(s) should be placed and specify the target URLs or pages (i.e. Designer Page, Product Page, etc.).
  • Short URL: please specify the desired URL, always in English

Submitting Content

To create or update a webpage on, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting a briefing. Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. Any supporting information such as credits, addresses and times should be included in the text of the briefing. For each article, there should be a version in each language (DE, EN, ES, FR, IT, NL), unless the article will only be shown in a smaller geographic area (local news).

First, please assemble all of the content in a folder in Censhare.

Here's how:

  • If there is a relevant asset in Censhare to which you would like to attach the folder, find the asset in Censhare.

    If you do not know of a relevant asset in Censhare, enter ID "1781933" into the search field. This will take you to the folder "Content Submissions."

  • Select and right click on the asset under which you'd like to create the new content folder: New asset > New child asset > Group, like this:

  • In the resulting pop-up you only need to enter a relevant name, like "Content - News Article XYZ", and then click OK. The new folder is created.

  • Drag and drop all images, PDFs, or text documents into this folder with the "Assignment" relation. Don't forget to enter the metadata for the images and PDFs if you haven't already done so.1

  • Select the content folder you have just created and copy the ID number from the "Info" panel at the right. If you don't see the info panel, go to Window > Show component > Info in the menu bar at the top of the Censhare window.

You're now ready to submit a briefing to us! Please include the Censhare ID number of the content folder, your name (or the name of a contact person), and the desired publication date in the briefing.

Submit a Briefing

Image: Roger H. Goun via Creative Commons license on Flickr