In autumn 2017 Vitra is opening two pop-up stores in the cities of Zurich and Amsterdam. The temporary shops are dedicated to the Eames Plastic Chair by Charles and Ray Eames. Over a period of three months, visitors to the Vitra Pop-Up Stores are invited to explore the wide array of bases, shell colours and upholstery versions available for the Eames Plastic Chair. Freely combining the various options, they can then order their own personal model.In the pop-up stores, Vitra augments the stationary shopping experience with digital components and gives customers the added-value benefit of both channels: physical displays offer inspiration while digital ordering provides access to more than 100,000 product configuration options. Orders are subsequently delivered to the customer’s home address – for a large number of models within 48 hours.
Vitra Pop-Up Store ZurichPoststrasse 5-78001 ZurichOpening hours: 13 October – 27 January 2018Monday – Friday: 10 a.m. – 7 p.m.Saturday: 10 a.m. – 6 p.m.Vitra Pop-Up Store AmsterdamReestraat 141016 DN AmsterdamOpening hours: 3 November – 27 January 2018Monday: closedTuesday, Wednesday, Thursday, Friday, Saturday: 10 a.m. – 6 p.m.Sunday: 12 p.m. – 6 p.m.