The leading owner, developer, operator, and investment manager of first-class real estate in 28 key international markets wanted to enliven the reception area at its headquarters in New York's Rockefeller Center with one simple measure: by furnishing it with a sofa. In the search for a product that meets the needs of its customers, they came across Soft Work from Vitra. With its straightforward design and understated aesthetic, the Soft Work sofa enhances the historic grandeur of the lobby, while adding a touch of inviting comfort. The sofa's robust construction is designed to meet the demanding requirements of public areas – as is the seat geometry, which prevents users from sinking down too low and encourages an ergonomic posture as they spend time on their laptop or tablet while waiting. Tishman Speyer plans to roll out these and other hospitality-focused lobby concepts worldwide.