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CONTENT GUIDELINES

for Press Releases

All press releases are displayed at www.vitra.com/press. Press releases consist of a short summary text followed by links to a more in-depth article prepared for the press to download in PDF form as well as corresponding image material available for download on the mediabox.

Examples of press release subjects include:

  • Fairs or exhibitions at which Vitra has a presence
  • New installations in the Vitrahaus
  • New product campaigns
  • New products (product launch)
  • New concepts (e.g. Workspace, MyDutyFree)
  • Vitra events and initiatives (e.g. Rehberger Weg, Vitra & Camper)


To submit a press release, please complete the following checklist before you send us a briefing.

Minimum Requirements

Example page #1

Checklist:

  • Title in German and English: ideally 35 letters or less
  • Subtitle in German and English: for events, the date(s)
  • Key Visual: an image in jpeg format, horizontal orientation, minimum width of 1500 pixels
  • Metadata for all images/ videos1
  • Short summary text in German and English.
  • PDF documents for download, in all applicable languages
  • Images for download, prepared for the mediabox1
  • Briefing: see "Submitting Content" below.
1 Please see Guidelines for Visual Media in Censhare

Optional Extras

Since a press release page is brief by design, the extras are limited to translations into further languages and links to relevant pages on vitra.com, as on example page #2.

Checklist:

  • Summary text and PDFs translated into other languages: ES, FR, IT, NL, US, JP
  • Links in text: please highlight where in the text the link(s) should be placed and specify the target URLs or pages (i.e. Designer Page, Product Page, etc.).
  • Short URL: please specify the desired URL, always in English


Briefings

To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting a briefing. Any supporting information such as credits, addresses and times should be included in the translated text of the briefing. For each article, there should be a version in each vitra.com language (DE, EN, ES, FR, IT, NL, and optionally JP), unless the article will only be shown in a smaller geographic area (local news). Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. For new images (not yet in Censhare), ask us for a content folder and we will create one for you and send you the Asset ID to which you can upload the images. Texts and translations (word documents) can also be uploaded to the content folder.



Image: Roger H. Goun via Creative Commons license on Flickr