Data Protection Statement for vitra.com

Vitra International AG takes the protection of your personal data very seriously. The purpose of this Data Protection Statement is to inform you about the type of personal data that will be collected when you use our website, vitra.com, and how we will process, use, and protect such data.


1. Scope

1.1
Use of the vitra.com website is subject to the Data Protection Statement set out below. The vitra.com website is a service provided by Vitra International AG, Klünenfeldstraße 22, 4127 Birsfelden, Basel-Landschaft, Switzerland (hereinafter referred to as “Vitra”).

1.2
Protecting your personal data is important to us, in particular, where respecting your personal rights in connection with the processing and use of such data is concerned. The term personal data refers to information regarding the personal and/or factual circumstances of a specific or specifiable natural person including the person’s name, postal address, e-mail address and/or telephone number and user data such as the IP address. We collect, process, and use your personal data in compliance with the relevant laws.


2. Automated Data Collection and Processing by Your Browser

2.1
As with every website, our server automatically collects the following information and temporarily saves it in server log files which are transmitted by your browser unless you have deactivated such function:

- the IP address of the computer transmitting the request
- the client’s file request
- the http response code
- the volume of data transmitted
- the website from which you access our website (referrer URL)
- the date and time of the server request
- the type, version and language of your browser
- the operating system on the computer transmitting the request

Our server log files are not evaluated based on personal use. We cannot allocate this data to specific persons at any time. Also, we do not merge this data with data from other sources.

2.2
Our website uses Google Analytics, a web analytics service offered by Google Inc. (hereinafter referred to as “Google”). Google Analytics uses small text files called cookies which are saved on your computer to facilitate analysis of your website use. The information collected relates to your operating system, browser and IP address, the website you accessed previously (referrer URL), and the date and time of your visit to our website. The information generated by cookies regarding your use of our website typically is transmitted to and saved on a Google server in the United States. If and when IP anonymization is activated on this website, Google will reduce your IP address for transmission among member states of the European Union or to other member states of the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the United States and then reduced. At our request, Google will use this information to evaluate your use of our website, to compile reports on website activity, and to provide us with other services relating to website activity and Internet use. The IP address transmitted from your browser as part of Google Analytics will not be merged with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser software; however, please note that in this case you may not be able to use the full functionality of our website. In addition, you can object to Google’s collection of data generated by cookies relating to your use of our website (including your IP address) as well as to its dissemination of the data. To do so, download and install the browser plug-in available at http://tools.google.com/dlpage/gaoptout?hl=en.

The use of Google Analytics is in compliance with the requirements upon which German data protection agencies and Google have agreed.

The third-party provider’s data protection statement is available at http://www.google.de/intl/en/policies/privacy.

2.3
Retargeting: We use retargeting technology on our website to enhance its appeal to you. Retargeting enables us to address Internet users who have shown interest in our shop and/or our products in the past through targeted advertising on our partners’ websites. We believe personalised and interest-oriented advertising tends to be more interesting to Internet users than non-targeted advertising. These targeted ads are displayed on our respective partners’ websites based on cookie technology and an analysis of visitors’ prior use of the Internet. This form of advertising is entirely pseudonymous. No usage profiles will be consolidated with your personal data. By using our website you consent to cookies being used to capture, save, and use your user-related data. Your data will be saved in cookies beyond the end of your browser session so that it can be retrieved, for example, when you return to the website. You can revoke your consent at any time effectively immediately by setting your browser so that cookies no longer are accepted.

2.4
DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S.A. (“Google”). DoubleClick by Google uses cookies to present you with ads that are relevant to you. To this end, your browser is allocated a pseudonymous identification number (ID) which is used to verify which ads were displayed in your browser and which of them were clicked. These cookies do not contain any personal information. Google and its partner websites use DoubleClick cookies only to run ads based on prior visits to our or other websites. Google transmits the information generated by cookies to a server located in the U.S.A. where it is saved and analysed. Google transmits such data to third parties only if required by law or in the context of contract-related data processing. In any case, your data will not be consolidated with other data captured by Google.

By using this website you consent to your personal data being processed by Google and to the aforementioned nature and purpose of data processing. You may refuse the use of cookies by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to use the full functionality of our website. In addition, you can object to Google’s collection of data generated by cookies as it relates to your use of our website and to Google’s processing of this data. To do so, please open this link and download and install the browser plug-in from the DoubleClick Deactivation Add-On section. Alternatively, you can deactivate DoubleClick cookies on Digital Advertising Alliance’s website.


3. Collection and Processing of Data Provided Voluntarily

3.1
Your provision of personal data to us by e-mail or via our website is voluntary. We use this data to process our contractual relationship with you and/or your inquiries or orders, to conduct market research or opinion polls by e-mail, or for mailing our advertisements to you. We only use your data for e-mail advertising purposes with your consent.

3.2
If you want to subscribe to our newsletter, please provide your valid e-mail address and your country of origin and confirm that you are in agreement with the following:

I hereby agree that Vitra International AG and any other company in the Vitra Group (hereinafter referred to as “Vitra Companies”) may process and use the data I have provided for the purpose of sending me e-mail newsletters to inform me about furniture and home accessories as well as about Vitra Companies’ current campaigns and events. A list of Vitra Companies is available here.

I can revoke this agreement at any time by sending written notice to Vitra International AG at Klünenfeldstraße 22, 4127 Birsfelden, Basel-Landschaft, Switzerland or to
privacy@vitra.com. As soon as I revoke such agreement, the data I provided will be deleted from all Vitra Companies’ systems and no longer will be used to send me the newsletter.'

3.3
If you want to subscribe to our newsletter, please provide your valid e-mail address and your country of origin and confirm that you are in agreement with the following:

I agree to the data I have provided being collected and saved electronically as described in the Data Protection Statement. My personal data will be used only to respond to my inquiries. I understand that I can revoke this agreement at any time by mail or e-mail sent to the address indicated in the Data Protection Statement.

If you would like us to contact you by telephone or by mail, please provide your telephone number and postal address. Provision of this data is voluntary. Your data will be transmitted exclusively in an encoded manner to prevent access by third parties. We will save and use your data only to process your request for contact.

3.4
Personal data provided to us via our website will be saved only for the time it takes us to meet the purpose for which you provided such data. When your contract has been fulfilled completely, your data will be blocked and then deleted in accordance with the relevant tax and trade regulations unless you have given your express consent to such data being used for other purposes. To the extent mandatory trade and tax retention periods need to be observed, the retention period for some types of data can be up to ten years.


4. Transmission to Third Parties

4.1
We will not transmit any personal data you provide to us to any third parties. Personal data will be transmitted only

- if you have given prior consent
- to sub-contractors who need to receive and use such data for the purpose of fulfilling specific orders if required to process your inquiries, orders and use of our services
- to service providers bound by instructions if required to process your order data in accordance with the law
- to parties entitled to obtain such data if required to comply with statutory obligations

4.2
In the course of payment processing selected by you in our online shop, your data will be passed on to our partner Adyen BV, Simon Carmiggelstraat 6 - 50, 1011 DJ Amsterdam, The Netherlands. In addition to the data on your order, the shipping and the desired method of payment, we pass on the following categories of personal data to the payment service provider:

- name
- gender
- billing address
- e-mail address
- IP address
- customer ID

The payment service provider is responsible for your payment data. We would like to point out that this information will be passed on to other credit institutions, banks and credit institutions. There is also a processing of your personal data for processing the payment.


5. Cookies

5.1
To learn about your individual preferences and adjust our offerings optimally to best meet your needs, our website uses cookies – small text files saved on your computer or mobile device that your computer or mobile device can retrieve when you access our website at a later time. Cookies do not contain any personal data and we do not merge the data in cookies with data from other sources.

5.2
Cookies do not harm your computer or mobile device and do not contain any viruses. If you do not want cookies saved on your computer, please adjust your browser settings so saving cookies is impossible or you are asked for express consent before any cookies are saved. Please note that you may have to change the settings in each browser you use to access this website and that not all functions of this website may be available to you if you object to the use of cookies.


6. Your Rights

6.1
At any time, at no cost to you and without providing any reason you can request information regarding the data relating to you which is saved in our systems as well as information regarding the origin, recipients or categories of recipients to whom such data has been transmitted and why such data has been saved.

6.2
In addition, legally you are entitled to have your personal data corrected, blocked or deleted. Also, you can revoke your consent to the use of your data at any time and without having to provide a reason.

6.3
Please address any requests for information, inquiries, objections to the processing of your data, and any questions you may have to Vitra International AG, Klünenfeldstraße 22, 4127 Birsfelden, Basel-Landschaft, Switzerland or to privacy@vitra.com.

6.4
If you have any questions concerning data protection, please feel free to contact our Data Protection Officer, Mr. Simon Brandmeier, at Kirschmatt 37, 79576 Weil am Rhein, Germany or at info@sbmconsulting.de.