Landing pages are the entry point to vitra.com for many visitors. Visitors arrive on landing pages via direct links from external websites, google searches, social media links, or sometimes from news pages or other internal links within vitra.com. Visitors to landing pages are looking for immediate information to a specific topic, and therefore the goal of landing pages is to present an overview of relevant information and then to redirect the visitor to further relevant pages on vitra.com.
Examples of landing pages include:
To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting a briefing. Any supporting information such as credits, addresses and times should be included in the translated text of the briefing. For each article, there should be a version in each vitra.com language (DE, EN, ES, FR, IT, NL, and optionally JP), unless the article will only be shown in a smaller geographic area (local news). Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. For new images (not yet in Censhare), ask us for a content folder and we will create one for you and send you the Asset ID to which you can upload the images. Texts and translations (word documents) can also be uploaded to the content folder.