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Jasper Morrison, 1999

The name SIM is an abbreviation of 'Simple Intelligent Movement' in reference to the surprising flexibility of this chair by Jasper Morrison. The structure is enhanced with generously proportioned seat and back shells for excellent comfort even over prolonged periods. The chair can be stacked and is available in a selection of colours.
Base (1)
Material description
  • Back and seat: seat shell in dyed-through polypropylene and backrest in polyamide.
  • Base: sledge base in chrome-plated steel wire, with or without row connectors.
  • Stackability: up to 10 SIM chairs can be stacked on the floor, up to 19 on a stacking trolley.
  • Optional: with row connectors, seat and row numbering elements, number clips and stacking trolley.
Product family
With SIM, Jasper Morrison has created the perfect expression of the chair type inaugurated by David Rowland’s famed 40/4 chair in the 1960s. SIM is a successful synthesis of clear design and distinct comfort: the sledge base in chrome-plated steel wire gives the entire chair a subtle degree of movement. This flexibility, paired with the generously proportioned seat and back shells in supple plastic, ensures a superb sitting experience. Up to ten SIM chairs can be stacked vertically.
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This product was designed by
Jasper Morrison
Jasper Morrison lives and works in London and Tokyo. His designs are expressions of the ‘super normal’ design philosophy: rather than seeking unusual or extravagant results, he often breathes new life into proven solutions by means of reinterpretation, further development and refinement. He has worked together with Vitra on a regular basis since 1989.
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