Ronan & Erwan Bouroullec for Vitra | Artek | nanimarquina | Axor

New York, NY, May 13th - 17th, 2016

During this year's ICFF and NY Design Week, Vitra will transform its three-story Meatpacking District showroom into a festival of design featuring new works by the French designers Ronan & Erwan Bouroullec for Vitra, Artek, nanimarquina and Axor.
Ground Floor - Vitra Belleville
Upon entering the ground floor of the Vitra retail showroom visitors will be transported into the Belleville Café featuring the Belleville Collection consisting of the Belleville Chair, Belleville Armchair and Belleville Tables in various materials. The Belleville Chairs are a technically sophisticated plastic chair consisting of two components - a structural frame and a seat shell. The Belleville Table is available as a small square or round bistro table with a star-shaped base or as a bistro and dining table in different widths and lengths with slightly arched T-legs.
The Belleville Collection and Café find their inspiration in artistic and creative Parisian neighborhood namesake where the designer duo’s design studio can be found among vibrant bistros, bars and cafes. In the Belleville Café guests are invited to discover a variety of iterations of the Belleville Collection for use in home dining rooms, café applications as well as outdoors while enjoying complimentary coffee and pastries.

Lower Level - Artek Kaari
The US launch of Artek’s Kaari Collection will be presented on the lower level. Kaari is the first collaboration between Ronan & Erwan Bouroullec and the Finnish design company. Based on simple, yet intelligent components, the Kaari Collection comprises rectangular and round tables in two sizes as well as a desk, a wall console, a small round shelf and larger shelves. The full collection will be on view in various configurations along with selected Artek Classics, such as Stool 60 by Alvar Aalto, Domus Chair and Kiki Collection by Ilmari Tapiovaara.

Second Floor - Vitra Collage for Living in Collaboration with Nanimarquina
The second floor will highlight Vitra’s Collage for Living and sofa planning expertise with six living vignettes that will show the versatility of Vitra’s sofa collection not only for residential applications but also hospitality and contract applications. The product highlights will be Jasper Morrison’s latest sofa, called Soft Modular Sofa as well as the latest rug by Ronan and Erwan Bouroullec, Lattice by Nanimarquina.
Second Floor - Axor Bouroullec
Feel free to compose - Unlimited Possibilities for the Bathroom
The Axor showroom will present Erwan and Ronan Bouroullec’s collection, “Axor Bouroullec”. The collection is based on imagination, interaction, individual expression and the idea that all should “feel free to compose.” Made up of faucets, sinks, a bathtub, shower components, and accessories, Axor Bouroullec invites users to think about how they use the space and interact with water to create their own customized bathroom configurations. Erwan and Ronan were the first to test the functionality and feasibility of the line. Like the mise-en-scène of a film, every installation placement choice affects the overall look of the bathroom, and the way the user approaches water. Unconventional, ingenious and quietly chic, Axor Bouroullec offers a completely new solution to personalize the bathroom without having to custom-order essential components. “We trust in people’s creativity; in their ability to optimally shape rooms in line with their needs and desires rather than just to be given a fixed design,” explains Erwan Bouroullec. From chrome faucets and handles to white mineral cast shelves, the open system lets users choose from over 40 products.
Vitra & Axor Showroom
29 Ninth Avenue
New York, NY 10014
+1 212 463 5750

The Belleville Café Pop-UP will be open through June 1, 2016
Monday through Friday: 11:00 am – 7:00 pm
Saturday: 11:00 am – 6:00 pm
Sunday: Closed

Publication Date: 20.4.2016
Images: Seth Binsted