Ansorg and Vitra will jointly present “The Village“ at the retail trade fair in Dusseldorf from 5 to 9 March 2017.People are changing the way they live, work and shop – and this is particularly noticeable in the current development of cities and shopping zones. The classic product display is evolving into a multi-faceted shopping experience, in which digital elements play a growing role. However, it is not enough to simply incorporate in-store digital technology. Digitisation at the point of sale only achieves its goals by withdrawing to the background, keeping the focus on the customer experience and, of course, by increasing store productivity. In the face of online competitors, the brick-and-mortar concept must also offer added value: excellent service, expert assistance, a multi-sensory environment and – above all – human interaction. At EuroShop, Ansorg and Vitra are showcasing a concept that meets today’s consumer expectations under the title “The Village“.Further informationen about “The Village“.
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