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Vitra at NeoCon 2019

June 10 - 12, 2019 (Chicago, IL)

Not since the introduction of computers have office structures and work habits undergone such radical transformation. With the blurring of workspaces and public spaces, work is no longer tied to a specific location. New behavioral patterns have thus emerged, impacting the fundamental nature of work in the office. With this in mind, Vitra and designers Edward Barber and Jay Osgerby have devised the new seating system Soft Work – a working environment in which table workstations are focused around a seating landscape.

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For NeoCon 2019, Vitra presents the commercial introduction of Soft Work alongside designer Konstantin Grcic’s Rookie, a small and unconventionally simple chair for non-territorial work. Also on display is Dancing Wall, a mobile partition system originally developed by Vitra with the Swiss architect Stephan Hürleman for the PricewaterhouseCoopers Experience Center in Zürich. Designed to respond to companies’ increasing need to adapt to unpredictable changes within their markets, Rookie and Dancing Wall are centered around an agile work approach, allowing users to easily reconfigure their work environments with minimal adjustments.

Artek will make an appearance at NeoCon with the Atelier Chair, originally designed by Swedish designers TAF Studio for the new restaurant of the Nationalmuseum in Stockholm, which evokes an artist’s atelier. Commissioned by the museum as part of an initiative to foster contemporary Nordic design, Atelier Chair is compact, lightweight and stackable. Vitra is the global distributor of Artek.


Publication date: 6.6.2019