At the official fair site of Salone del Mobile 2016, Vitra will be introducing new products developed in collaboration with such designers as Jasper Morrison or Erwan and Ronan Bouroullec.At the same time, Vitra is moving into a temporary location as part of the Fuorisalone events in Milan’s city centre: CasaVitra, in the vicinity of Corso Como, exhibits the spatial installation 'Colour Machine, which is dedicated to the Vitra Colour & Material Library, presenting Hella Jongerius’ insights and inspirations about colours, textiles and materials. A comprehensive new publication on the Dutch designer’s work as Art Director for Colours and Materials at Vitra will also have its debut in Milan. The book ‘I Don’t Have a Favourite Colour’ documents her decade-long efforts to establish the Vitra Colour and Material Library.
The lounge on the second level of CasaVitra is furnished with products from the Vitra Home Collection, providing an inviting space where visitors can linger and enjoy the atmosphere. Right next door, a Vitra pop-up store offers a selection of Vitra design objects and other limited-edition accessories.