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CONTENT GUIDELINES

for News Articles

All news articles are displayed at www.vitra.com/news. News articles communicate information which is relevant for a limited period of time and will become outdated, in contrast to magazine articles, which communicate content which remains relevant indefinitely.

Examples of news article subjects include:

  • (Upcoming) fairs or exhibitions
  • New products (product launch)
  • New installations in the Vitrahaus
  • New exhibitions on the Vitra Campus
  • Upcoming Events (e.g. Vitra Campus Nights)


Content Checklist - News

Minimum requirements:

  • Text
     - Title: ideally 35 letters or less
     - Subtitle: for events, the date(s)
     - Body text
     - Supporting texts: credits, addresses, opening times, etc.
  • Translations: for each vitra.com language (DE, EN, ES, FR, IT, NL, and optionally JP)
     - unless the article will only be shown in a smaller geographic area (local channels)
  • Key Visual: jpeg, horizontal orientation, at least 1500 pixels wide
  • Metadata for all images / videos: in Censhare (how-to)
     - No Censhare access? Use this form and send it with the images.
  • Publication Date
  • Briefing: see "Briefings" below.

Optional extras:

  • Links in text1: please highlight where in the text the link(s) should be placed and specify the target vitra.com page (i.e. Designer Page, Product Page, etc.) or external URL.
  • Video: please see "Requirements for Videos". A video can also be used in place of a static key visual.
  • Additional images: jpeg format, preferably in horizontal orientation. We can only use vertical images for a few image layouts.
  • Metadata for all images / videos: in Censhare (how-to)
     - No Censhare access? Use this form and send it with the images.
  • Links to PDFs or email addresses (contact): please supply the PDFs or contact email addresses.

1 Ideally, no page on vitra.com should be a dead end – we always want to direct the visitor to further relevant pages, preferably on the vitra website or when appropriate, to external websites.


Briefings

To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting the briefing. Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. For new images (not yet in Censhare), ask us for a content folder and we will create one for you and send you the Asset ID to which you can upload the images. Texts and translations (MSWord documents) can also be uploaded to the content folder.

Example of a simple briefing



Image: Creative Commons - Jon S