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CONTENT GUIDELINES

for Project Reference Pages

Project reference pages are the online showcase for a selection of projects that Vitra has recently implemented for customers. Besides a short introductory text, the emphasis of each page is on photographs of each project.

Project reference pages are displayed for office and public segments. The structure and required content is the same for both segments.


Content Checklist - Project References

To request a project reference page, please use the following checklist as a guide to prepare a briefing.

Minimum requirements:
Example page #1 - a simple project reference page

  • Text
     - Title: ideally 35 letters or less
     - Subtitle: always the location of the project in the form "City, Country"
     - Short body text
  • Translations: for each vitra.com language (DE, EN, ES, FR, IT, NL, and optionally JP)
  • Project information:
     - Segment (field of application)
     - Branch of industry
     - Client
     - City
     - Country
     - Year of project
     - Photographer
  • Key Visual: jpeg, horizontal orientation, at least 1500 pixels wide
  • Metadata for all images / videos: in Censhare (how-to)
     - No Censhare access? Use this form and send it with the images.
  • Publication Date
  • Briefing: see "Briefings" below.

Optional Extras:
If additional content is available, we can offer a more in-depth impression of the project, as on example page #2.

  • Additional project information:
     - Keywords (for google and vitra.com search)
     - Year of opening
     - Retail space (in m2)
     - Architect
     - Interior architect
     - Shopfitter
     - Lighting designer
     - Lighting technology
     - Energy consumption
  • Additional text
  • Quotes: please indicate which text should be excerpted for a quote. Quotes are displayed as a teaser - printed larger and embedded within the body text - as in a print magazine. Therefore, quotes should be relatively short: around 30 words or less.
  • Translations: for each vitra.com language (DE, EN, ES, FR, IT, NL, and optionally JP)
  • Additional images: jpeg format, preferably in horizontal orientation
  • Video: please see "Requirements for Videos"
  • PDF documents for download: all applicable languages, in Censhare
  • Metadata for all images / videos: in Censhare (how-to)
     - No Censhare access? Use this form and send it with the images.


Briefings

To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it, and proofread it before submitting the briefing. Let us know where images, downloads, and links should be placed in the text and include the Censhare IDs for images and dowload assets in the briefing. If you don't know where content should be uploaded into Censhare, ask us for a content folder and we will send you the Asset ID for your uploads. Besides images, texts and documents for download can also be uploaded to the content folder.

Example of a simple briefing



Image: Eduardo Perez