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CONTENT GUIDELINES

for Landing Pages

Landing pages are the entry point to vitra.com for many visitors. Visitors arrive on landing pages via direct links from external websites, google searches, social media links, or sometimes from news pages or other internal links within vitra.com. Visitors to landing pages are looking for immediate information to a specific topic, and therefore the goal of landing pages is to present an overview of relevant information and then to redirect the visitor to further relevant pages on vitra.com.

Examples of landing pages include:

  • Overview pages for :
     - Fairs or exhibitions (e.g. Orgatec)
     - Campaigns (e.g. Home Stories)
     - Product collections (e.g. Accessories)
     - Segments (e.g. Public Segment)
  • Special (social media) promotions (e.g. I Want a Lounge Chair)
  • Apps (e.g. Lounge Chair App)
  • Upcoming Events (e.g. Vitra Campus Nights, Factory Sale)

Because landing pages are so diverse in their goals, there is no standard layout or checklist of required content for them. Below is a list of possible elements which can be employed on a landing page as well as the basic requirements for each element.


Please assemble as much of the required content as possible for each element you would like to include before you send us a briefing.

Possible Elements for Landing Pages

  • Title: ideally 35 letters or less, with complete translations
  • Subtitle: with complete translations. For events or fairs, this is usually a date or dates.
  • Key Visual: an image in jpeg format, horizontal orientation, minimum width of 1500 pixels
  • Additional images: jpeg format, preferably in horizontal orientation. Our ability to use vertical images is limited by the website layout but in some cases, we can integrate vertical images into a landing page.1
  • Video: mpeg-4 format, horizontal orientation, 1920 x 1080 pixels. The video can also be used in place of a static key visual.
  • Metadata for all images/ videos2
  • Text(s) with complete translations: please translate all supplemental text as well (i.e. “Further information here…”)
  • Links in text3: please highlight where in the text the links should be placed and specify the target URL or page (i.e. Designer Page, Product Page, etc.)
  • iFrame: external content (e.g. Hashtag Wall). We'd be happy to discuss the feasibility of your idea.
  • Links to PDFs or email addresses (contact): please supply the PDFs or contact email addresses.
  • Related products/ new products (Bookshelf / Product Listing): please specify which products should be linked; three products minimum
  • Relevant designers (Bookshelf): please specify which designers should be linked; three designers minimum
  • Short URL: please specify the desired URL, always in English

1 Please see Possible Image Layouts.
2 Please see Guidelines for Visual Media in Censhare.
3 Ideally, no page on vitra.com should be a dead end. Especially on landing pages, we always want to direct the visitor to further relevant pages, preferably on vitra.com or when appropriate, to external websites.


Submitting Content

To create or update a webpage on vitra.com, we'll need a briefing from you. To save time and effort for everyone, please assemble as much content as possible, organize it, translate it and proofread it before submitting a briefing. Let us know where the images should be placed in the text and include the Censhare Asset ID for each image in the briefing. Any supporting information such as credits, addresses and times should be included in the text of the briefing. For each article, there should be a version in each vitra.com language (DE, EN, ES, FR, IT, NL), unless the article will only be shown in a smaller geographic area (local news).

First, please assemble all of the content in a folder in Censhare.

Here's how:

  • If there is a relevant asset in Censhare to which you would like to attach the folder, find the asset in Censhare.

    If you do not know of a relevant asset in Censhare, enter ID "1781933" into the search field. This will take you to the folder "Content Submissions."

  • Select and right click on the asset under which you'd like to create the new content folder: New asset > New child asset > Group, like this:

  • In the resulting pop-up you only need to enter a relevant name, like "Content - News Article XYZ", and then click OK. The new folder is created.

  • Drag and drop all images, PDFs, or text documents into this folder with the "Assignment" relation. Don't forget to enter the metadata for the images and PDFs if you haven't already done so.1

  • Select the content folder you have just created and copy the ID number from the "Info" panel at the right. If you don't see the info panel, go to Window > Show component > Info in the menu bar at the top of the Censhare window.

You're now ready to submit a briefing to us! Please include the Censhare ID number of the content folder, your name (or the name of a contact person), and the desired publication date in the briefing.

Submit a Briefing



Image: Flikr Creative Commons - Michael Rehfeldt