If Tina Roth Eisenberg had her way, home would be a white box: crisp, clean and clutter-free. Considering the facts – that she has a husband and two small children; that their city of residence is New York; and, notably, that the family has recently welcomed a fifth member in the form of a black cat named Lulu – the Swiss-born designer’s Downtown Brooklyn apartment comes remarkably close to meeting her spic-and-span standards. It’s neat but nowhere near sterile, punctuated by telltale traces of happy family life: children’s artwork hung on walls and doorways, a Lego castle on the living room table, a colorful – and well-organized – collection of books.
Tina’s workspace shares a similar warmth. Located in Brooklyn’s Boerum Hill, it’s home to her two growing companies – temporary tattoo emporium Tattly and the international lecture series CreativeMornings – plus 30-odd creatives who rent desks on the building’s 3,000 square-foot third floor. Its name? Friends. And while it’s not exactly a pristine white box, its clean, bright design is Tina typified – right down to the tiniest detail.
“I’ll show you a secret,” she says, opening a nondescript drawer in the Tattly office. Inside, is a sea of confetti, pink and peach and electric blue. “How great is this?” she asks. She answers her own question with a smile.
As for me, though, I’m fake tidy. If you open the closet, it’s not as neat as you’d think. But any visible areas in my home and workspace are clean and minimal because visual clutter makes me crazy. I can’t stand it. It’s like noise to me. It’s just unbearable.