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CONTENT GUIDELINES

for Product Pages


Product Pages (SUB)

Checklist – Minimum Requirements

  • Censhare structure (FAM, SUB) created
  • Metadata entries completed:
     - Name
     - Designer
     - Date of launch
     - Availability
     - Product type
     - Product category
     - Topic
     - Field of Application: please pay attention to sorting - first position = default
     - Product No
     - Keywords
  • Configurator
  • Information: materials, dimension vignettes
  • SUB text (or Family text, Teaser): all language translations
  • SUB Material text (or Family text, Material): all language translations
  • Studio photo(s)/ Renderings for SUB Hero and SUB Filter:
     - Metadata complete1
     - Cutouts, with and without shadows
     - Approved by PM
     - Preferably several versions in different colors
  • Additional information for website team: launch/ go live date, local channels, etc. can be communicated via the Excel document "Timing Product-Launch."

Checklist - Additional Content

  • Information:
     - CAD data
     - Care instructions
     - Ecology information
     - Instructions for use
     - Factsheet
  • In situ photos for inspiration widget or reference images for reference widget:
     - horizontal format for web use2
     - Metadata complete1
     - Retouch complete
     - Approved by PM



Product Family Pages (FAM)

Checklist – Minimum Requirements

  • Censhare structure (FAM, SUB) created
  • Metadata entries completed:
     - Name
     - Designer
     - Date of launch
     - Availability
     - Product type
     - Product category
  • Information: materials, dimension vignettes
  • FAM text (Family text/ Family text - SEO): all language translations
  • Photo(s)/ Renderings for FAM Hero: (in situ, historical, or studio group photo – not duplicates of SUB images)
     - Metadata complete1
     - Group photo or related single photos with multiple color variants (studio)
     - Cutouts with shadows (studio)
     - Retouch complete (studio, in situ)
     - Copyright permissions (historical)
     - Approved by PM
  • Additional information for website team: launch/ go live date, local channels, etc. can be communicated via the Excel document "Timing Product-Launch."

Checklist - Additional Content

  • Information:
     - CAD data
     - Care instructions
     - Ecology information
     - Instructions for use
     - Factsheet
  • Additional images (in situ, historical, detail, studio; drawings) for Fam Text, Family widget:
     - Metadata complete1
     - Retouch complete (in situ, historical, detail)
     - Copyright permissions (historical)
     - Approved by PM
  • Video:
     - Mpeg-4 format
     - Horizontal orientation2
     - 1920 x 1080 pixels
     - Metadata complete1
     - Approved by PM