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CONTENT GUIDELINES

for Project Reference Pages

Project reference pages are the online showcase for a selection of projects that Vitra has recently implemented for customers. Besides a short introductory text, the emphasis of each page is on photographs of each project.

Project reference pages are displayed at three locations depending on the segment:

Office: www.vitra.com/concepts-projects/office/clients
Public: www.vitra.com/concepts-projects/public/clients
Stores: www.vitra.com/retail-systems/clients

The structure and required content is the same for all three segments.


To request a project reference page, please complete the following checklist before you send us a briefing.

Minimum Requirements

Example page #1 - a simple project reference page with only one image

Checklist:

  • Title in German and English: ideally 35 letters or less
  • Subtitle in German and English: always the location of the project in the form "City, Country"
  • Key Visual: an image in jpeg format, horizontal orientation, minimum width of 1500 pixels
  • Metadata for all images/ videos1
  • Project information:
     - Client
     - City
     - Country
     - Year of project
     - Photographer
  • Short body text in German and English.
  • Product overview (Bookshelf / Product Listing): please specify which products are featured in the project and should be linked in the bookshelf at the end of the magazine article
  • Briefing: see "Submitting Content" below.
1 Please see Guidelines for Visual Media in Censhare.

Optional Extras

If additional content is available, we can show more impressions of the project, as on example page #2.

Checklist:

  • Additional project information:
     - Year of opening
     - Retail space (in m2)
     - Architect
     - Interior architect
     - Shopfitter
     - Lighting designer
     - Lighting technology
     - Energy consumption
  • Text translations in other languages: ES, FR, IT, NL, US, JP
  • Additional images: jpeg format, preferably in horizontal orientation
  • Featured products: suggestions for information windows overlaid on products in project photos (coordinate point)
  • Video: mpeg-4 format, horizontal orientation, 1920 x 1080 pixels
  • Metadata for all images/ videos1
1 Please see Guidelines for Visual Media in Censhare.


Submitting Content

To create or update a webpage on vitra.com, we'll need the content and a briefing with a little bit of information from you.

First, please assemble all of the content in a folder in Censhare.

Here's how:

  • If there is a relevant asset in Censhare to which you would like to attach the folder, find the asset in Censhare.

    If you do not know of a relevant asset in Censhare, enter ID "1781933" into the search field. This will take you to the folder "Content Submissions."

  • Select and right click on the asset under which you'd like to create the new content folder: New asset > New child asset > Group, like this:

  • In the resulting pop-up you only need to enter a relevant name, like "Content - News Article XYZ", and then click OK. The new folder is created.

  • Drag and drop all images, PDFs, or text documents into this folder with the "Assignment" relation. Don't forget to enter the metadata for the images and PDFs if you haven't already done so.1

  • Select the content folder you have just created and copy the ID number from the "Info" panel at the right. If you don't see the info panel, go to Window > Show component > Info in the menu bar at the top of the Censhare window.

You're now ready to submit a briefing to us! Please include the Censhare ID number of the content folder, your name (or the name of a contact person), and the desired publication date in the briefing.

Submit a Briefing



Image: Eduardo Perez