The German Retail Association (HDE) announced the nominees and winners of the “Store of the Year” awards in Berlin a few days ago. The HDE acknowledges and honours outstanding and innovative stores with this annual prize ceremony. Vitra supplied shopfitting systems to three of the five laureates.
In the Fashion category, the prize went to Hellner Moden on the island of Sylt. Vitra’s shopfitting systems blend in perfectly with the store’s retail concept. White and imitation wood panels line walls fitted with the vertical support systems Xero 4 and Xero 8. Invisible 6 was chosen to emphasise horizontal features.
Saturn Connect was the winner in the ‘Out of Line’ category. Vitra supplied the powered shopfitting system Invisible 6 P/L for the merchandise display. This provided an invisible power source for e.g. LED lamps in highlight boxes.
The VfB fan shop in Stuttgart was honoured with a special prize. The new Multi-Lane ceiling system by Vitra offers a double function: it supports power rails from many well-known manufacturers for the purpose of store lighting. Special merchandise supports are also connected to the same profile; this simplifies planning.
Awards also went to Eataly Distribution GmbH in the Food category and Seipp Wohnen in the Living category. Vitra heartily congratulates all prize winners.