‘The original comes from Vitra’ asks the question ‘What is the original?’ Owning an original brings joy - through the aesthetic value of the piece, through its possession, through enjoying in our daily lives and to gift to the next generation. Together with each designer – whom we call the author - the product created through development time, expertise and craftsmanship is undoubtedly ‘original = genuine’, for Vitra, designers, and for us all. Focusing on both the classic and contemporary, this installation celebrates iconic pieces through the history, quality, style and elegance of their development.‘The original comes from Vitra’ is an international installation that conveys not only the product, but also the feelings and stories that were put in the product. A series of seven ‘storytelling’ narrative booths, each dedicated to a Vitra original, illustrates the piece and its special characteristics – the history, the drawings, sketches, photographs of prototypes, etc. For example, the Panton chair celebrating its 50th anniversary, the Standard chair by Jean Prouve, the Landi Chair celebrating the 80th anniversary and the iconic Lounge Chair by Charles & Ray Eames.
Together with the manufacturer, designers dedicate their time, expertise and craftsmanship to the development and launch of new products. They conceive objects that are more than mere things – this is their special talent. Their aim is to design a product that not only looks great but also creates a unique experience for the user, with sustainability and longevity also integral to the design process. All of these factors enhance the appearance and value of the products as they age. They create the story of the original.
The original comes from Vitra@ Aïshti by the Sea, Sea Side Road, Antelias, Lebanon (Map)13 September – 3 October 2018Open daily 10 – 8pm (Sunday 11 – 7pm)Free to attend.Guided tours will take place as follows: Thursday, 13 September at 11:30am and 6pmFriday, 14 September at 11:30am and 6pmSaturday, 15 September at 11:30amFree to attend. No booking required.
‘The original comes from Vitra’ roadshow can be seen at various locations worldwide such as New York, Tokyo, London, Frankfurt, Italy and also currently at the Fire Station by Zaha Hadid on the Vitra Campus.