Unlike in bricks-and-mortar shops, online shoppers cannot test and physically inspect a product. If your own imagination is not enough to make an informed purchase decision, AR can be helpful: This technology allows products to be placed in your own four walls before you buy them. You get a better feel for the effect and suitability of different products in your specific room and therefore significantly more confidence when making a decision when buying online.

In contrast to virtual reality (VR), AR does not create a new world that exists parallel to reality. Instead, it is a real world augmented by technology. AR therefore does not completely isolate the user from their normal environment, but instead displays additional information or elements about their surroundings.

To use Vitra's AR function, you need a smartphone or tablet. You then simply scan a QR code provided by Vitra using the device's camera.

You will find an "AR" symbol at the bottom right of the configurator for all products with an AR function.