Would you like to see your product in your own home before you buy it? This is possible with augmented reality (AR): digital elements can be inserted into the real world using the smartphone camera or special glasses. You need a smartphone to use Vitra's AR function.
What advantages does augmented reality offer?
Unlike in bricks-and-mortar shops, online shoppers cannot test and physically inspect a product. If your own imagination is not enough to make an informed purchase decision, AR can be helpful: This technology allows products to be placed in your own four walls before you buy them. You get a better feel for the effect and suitability of different products in your specific room and therefore significantly more confidence when making a decision when buying online.
What is the difference between VR and AR?
In contrast to virtual reality (VR), AR does not create a new world that exists parallel to reality. Instead, it is a real world augmented by technology. AR therefore does not completely isolate the user from their normal environment, but instead displays additional information or elements about their surroundings.
What do I need to be able to use AR?
To use Vitra's AR function, you need a smartphone or tablet. You then simply scan a QR code provided by Vitra using the device's camera.
How can I see which products have an AR function?
You will find an "AR" symbol at the bottom right of the configurator for all products with an AR function.
Instructions
- Open the configurator on vitra.com for the product you would like to view.
- Click on the AR symbol at the bottom right.
- Open the camera on your smartphone or tablet and scan the QR code. Follow the link displayed.
- Move your mobile device back and forth so that the floor area can be scanned and the selected product can be optimally positioned.
- Move and rotate your product as you wish and be amazed by the AR technology.
- From the virtual world to your home: make your Vitra product a reality with an order in the Vitra Online Shop. We hope you enjoy it!
