Museum für Gestaltung Zurich

In 2025, Switzerland's leading museum for design and visual communication celebrated its 150th anniversary. The museum's new permanent exhibition – the Swiss Design Collection – presents around 2500 objects from the fields of graphics, typography, poster design, textiles, product design and arts and crafts.

When it came to furnishing the integrated studio area, the museum wanted a sofa made by a Swiss manufacturer. Instead of a classic 'museum bench', they were looking for a welcoming piece of furniture that encourages active engagement with design, offers space for interaction and relaxation, and comes from a Swiss design studio. With the Anagram Sofa, developed by Vitra in collaboration with the Swiss designer duo Panter&Tourron, the museum found a solution that fulfils all of these criteria. Thanks to its modular structure, Anagram also allows the museum to respond flexibly to new formats and requirements.

The choice of a home-like sofa in a museum context prompts visitors to not just observe design, but to experience it – and perhaps even linger a little longer. An approach that, according to the museum, has been very positively received and actively embraced.