ProductenStoelenLoungestoelenSofa'sBureaustoelenChaises longuesKrukken en bankenSculpturenVergader-/bezoekerstoelZitmeubels voor luchthavensBergruimteMicro architectureEettafelsCafétafelsKoffie- en bijzettafelsBureausKantoormeubelsystemenVergadersystemenVerlichtingKlokkenDecoratieve objectenKapstokken & wandrekkenSchalen en vazenNieuwBestsellerSnel beschikbaarKleuren & materialenAlexander Girard Antonio CitterioBarber OsgerbyCharles & Ray Eames George NelsonHella JongeriusIsamu NoguchiLounge chair finderOffice chair finderGift finderOnderhoud & reparatieReserveonderdelenOnderhoudsproductenFabrieksgarantieprogrammaVitra Circle StoresVitra Circle for Contract (Zakelijke klanten)Lounge Chair & OttomanHang it allInspiratiesWoonkamerEetkamerThuiskantoorKinderkamerOutdoorHome StoriesAugmented RealityKleuren & materialenHome SelectionWerkplekkenFocusMeetingWorkshopClub OfficeCitizen OfficeStudio OfficeDynamic SpacesReceptieruimteLuchthavensOnderwijsCo-WorkingHealthcareOnze klantenDestination WorkplaceKlassiekers, een klasse apartBureaustoelenDancing OfficeHome StoriesDe Home Selection stoffen van Kvadrat en DedarAugmented Reality - breng Vitra-producten bij je thuisSchool of Design: Toon werk en kennisKlassiekers, een klasse apartKleuren & materialenEen uitnodigend huisEen kantoorlandschap - zonder muren of scheidingswandenComfort & duurzaamheid gecombineerdEen toonaangevende ruimte voor een toonaangevende kunstacademieDienstenOnderhoud & reparatieReserveonderdelenOnderhoudsproductenFabrieksgarantieprogrammaFAQ en contactHandleidingenConsulting & Planning StudioVitra Circle StoresVitra Circle for ContractAdvies & planning in het VitraHausHandleidingenOnderhoudsinstructies voor buitenReparatie, onderhoud, revisie op de Vitra Circle Store Campus ProfessionalsCAD-gegevensProduct Data SheetsCertificatenDuurzaamheidsverslagHandleidingenMilieu-informatiepConPlanningsvoorbeeldenColour & Material LibraryCertificaten en normenHome SelectionNaar de dealer loginOnze klantenMyntDestination Workplace: Bezoek onze klanten en partners.Anagram SofaMikadoTyde 2 op wieltjesACXDancing OfficeBureaustoelenMagazineVerhalenGesprekkenTentoonstellingenOntwerpersProject VitraA Capsule in TimeSeeing the forest for the treesRefining a classicMynt is a lifetime achievement to meA desk like a typefaceV-FoamSculptural IconsGames bring people together – just like good officesLet there be light!Social SeatingJust Do It!EVER GREENWhy the Eames La Fonda Chair was designedWhen a Sofa is more than just a Sofa: Anagram100% virgin wool – 100% recyclableAn archive is like a time capsuleVitraHaus Loft - A conversation with Sabine MarcelisA 1000 m2 piece of furnitureFrom a toy to an objectThe Eames Collection at the Vitra Design MuseumAbout the partnership between Eames and VitraVitra CampusExpositiesRondleidingen en workshopsGastronomieShoppingGezinsactiviteitenArchitectuurUw evenementAdvies & planning in het VitraHausPlan je bezoekVitra Campus appCampus EventsNieuwsVitraHausVitra Design MuseumVitra SchaudepotVitra Circle Store CampusOudolf GartenOver VitraDuurzaamheidJobs & CareersOntwerpprocesHet origineel komt van VitraGeschiedenis - Project Vitra
India Mahdavi transforms the loft into Alice’s Wonderland
New installation in the VitraHaus

The floors at VitraHaus are regularly refurbished. For these remake projects, Vitra works together with reputable designers, such as Ilse Crawford and Antonio Citterio. In March 2016, the loft at the top of the building is being redecorated. Vitra was able to attract the expertise of architect and designer India Mahdavi for the design of the space.
India Mahdavi transforms the VitraHaus loft into a brand new world, drawing inspiration for this from the story of ‘Alice in Wonderland’. The Paris-based designer has developed an imaginative interior using a combination of fresh colours, extraordinary decorative elements and various materials, which puts the classic and contemporary Vitra Products on centre stage. Pink materials and surfaces, yellow notes and bright wood tones characterise the floor’s design. The exhibited furniture includes classics such as the Freeform Sofa by Isamu Noguchi and the Standard Chairs by Jean Prouvé, as well as contemporary designs such as the Mariposa Sofa Edward Barber and Jay Osgerby.
Following the dream-like theme of Alice’s Wonderland, India Mahdavi plays with size proportions in her installation. In her Wonderland, Alice drinks a shrinking potion enabling her to fit through the doors in the rabbit hole or to hide in a teapot. Visitors should get a similar shrinking feeling to Alice as they explore the loft. India Mahdavi achieves this by integrating oversized decorative elements, such as huge edelweiss flowers into her design. Moreover, visitors can sit inside a big teapot, which makes them feel as if they have arrived in Alice’s fantasy world. Stepping out onto the balcony, visitors will experience the same feeling Alice had after she ate the slice of cake: The use of miniature furniture makes the outside world appear to have shrunk and the visitor feel like a giant.
Contact information:
Ray-Eames-Str. 1
D-79576 Weil am Rhein
+49 (0)7621 702 3500
[email protected]
Opening hours:
Mon-Sun: 10am-6pm
Ray-Eames-Str. 1
D-79576 Weil am Rhein
+49 (0)7621 702 3500
[email protected]
Opening hours:
Mon-Sun: 10am-6pm
Publication Date: 1.3.2016
Images: Lorenz Cugini