First staged in 2003, the London Design Festival is one of the world's most important annual design events. The Festival programme is made up of over 400 events and exhibitions staged by hundreds of partner organisations across the design spectrum and from around the world.
During this year’s London Design Festival, Vitra is celebrating the iconic Eames Plastic Chair in a new, unique installation at the London showroom, from 18 - 22nd September.The installation will demonstrate the playful personality of the Eames Plastic Chairs, designed by Charles and Ray Eames in 1950, and offer visitors the chance to ‘create your own’ design icon through a digital experience which allows the configuration of countless different combinations, colours and materials.
The Vitra configurator uses the latest visualization technologies enabling visitors to realise the full Eames Plastic Chair range while creating a chair that suits their home or office perfectly.The dedicated space within the Clerkenwell showroom will be populated with eye-catching new displays and carefully selected beauty combinations of the Eames Plastic Chairs. On site, visitors will be given the opportunity to enter a competition to win an Eames Plastic Chair.The new Softshell Side Chair by Ronan & Erwan Bouroullec will also be presented within the new showroom displays to mark the UK launch of the dining chair.
The Vitra Accessories Collection encompasses a growing portfolio of design objects, accessories and textiles. For the London Design Festival, Vitra will launch new pieces from the Vitra Accessories Collection exhibited at Maison & Objet (8 – 12 September) exclusively at Selfrdiges from 16th September.Vitra will be supporting the VIP and press lounge at designjunction (21 – 24 September) with a showcase of classic and contemporary pieces from the Vitra Home Collection.
Vitra are also proud to support Jijibaba – an evolving collection of apparel created by designers whose normal field of work covers a variety of products and living spaces. Jasper Morrison and Jaime Hayon will launch the brand's first menswear lines during London Design Festival at the Design Frontiers exhibition at Somerset House from 18 - 24 September. The specially curated space includes pieces from the Vitra Home Collection designed by Jasper Morrison: Soft Modular Sofa, All Plastic Chair, Occasional Lounge Chair, Rise Table, Plate Table, Occasional Low Table and Cork Stools.
For the chance to win an Eames Plastic Side Chair, in a configuration of your choice, simply capture and share a moment with the playful Eames Plastic Chairs within the installation on Facebook or Instagram using #VitraOriginal #EamesPlasticChair tagging @Vitra. One lucky winner will be selected at random and announced at the end of September.