When a sofa arrives just in time for the digital age.
The story of a Vitra original
Rolf Fehlbaum, Chairman Emeritus of Vitra, took notice of Ronan Bouroullec’s ‘Disintegrated Kitchen’ project back in 1998, and became personally acquainted with the French designer and his brother Erwan in Paris during autumn of the year 2000. Their early work already revealed the creative duo’s interest in design solutions that anticipate the user’s behaviour. Vitra, for its part, had explored the developments and changes in the world of work ever since the days of George Nelson’s ‘Action Office’, applying this knowledge to the development of new concepts and products.
Inspired by the large kitchen table in their parents’ home in Brittany, which was the centre of the family’s social life, Ronan and Erwan Bouroullec developed the office desking system Joyn in 2002, whose spacious platform enables diverse forms of communication and teamwork. The intermingling of living and working, which found early expression in this concept, has been on the rise ever since. The new possibilities that are implicit in Joyn helped to break down entrenched working methods and hierarchical structures.
Publication date: 4.10.2018
Images: Florian Böhm, Marc Eggimann, Ola Rindal © Ronan & Erwan Bouroullec
Vitra originals and their stories in the Vitra Magazine
Invest in an original, for it will always retain its worth. An imitation will never be anything but a copy, a stolen idea. Appreciate the differences – not just the quality and more obvious variances but also the sensory and emotional appeal of the authentic product. An original is a lifelong companion and may well outlive you to be gratefully received by the next generation. But that’s a story for the future.