Sustainability is approached from a truly holistic perspective at Vitra and recognised as a defining element of our company culture. It has grown in importance over the years and decades and been shaped by the values of the family-run company’s owners. These efforts include Vitra’s procurement of raw materials and the organisation of the supply chain, as well as the fact that teams already consider the end of a product’s life cycle during the design and manufacturing processes – with the goal of creating something that will last for generations.
Vitra’s ecological mission also includes operating its production, office and exhibition facilities with solar and hydropower, creating added cultural value for the public through the Vitra Campus, and offering staff a working environment that fosters their creativity, productivity and well-being. In order to implement sustainable and responsible practices in all of the company’s activities, the ‘Vitra and the Environment’ working group was formed back in 1986.
For Vitra, it is not only important who works at the company (44 nationalities, 40% women in leadership roles, a ratio of 3/5 women in Group Management), but also how it can support staff (such as with the company’s own daycare centre, subsidised cafeterias with healthy, regional meals, and e-bikes which can be used to commute between the locations at Weil am Rhein and Birsfelden). Respectful and responsible interaction with each other and in relation to the company and the environment are also specified in the written Code of Conduct, which covers the central aspects of ISO 26000 and which staff are made familiar with at regular training sessions. Vitra’s own standards also apply to its partners and suppliers, and these form the basis of cooperation along the supply and value chain. Compliance with the Code of Conduct is evaluated on an annual basis and supported by on-site audits.
Vitra’s headquarters are in Birsfelden, Switzerland. The company has production facilities in Weil am Rhein (Germany), Szombathely (Hungary) and a plant in Sugito (Japan) for the Asian market.
Vitra has defined three goals for the coming years:
- By 2030 Vitra will be a net positive company based on all the indicators of its ecological footprint.
- By 2030 Vitra will follow every product over its entire lifespan, ensuring the longest possible use and facilitating its recycling and disposal.
- By 2030 customers will be able to make their purchasing decisions based on detailed information as to where and how a product has been manufactured and which partners were involved.
Understanding of sustainability
The close and long collaboration with Charles and Ray Eames has shaped Vitra in significant ways. Carrying on the tradition of thinking espoused by the designer couple, the company places an emphasis on the durability and longevity of products as part of its contribution to sustainable development, and avoids stylistic trends. This is most clearly exemplified by the classic designs in Vitra’s portfolio, whose lasting functionality and timeless aesthetic keep them up to date and in active use for decades. They retain their value on the secondary market, changing owners and perhaps even ending up in a collection.
Furnishings that meet the highest functional and aesthetic standards bring added value and enrichment to human living and working environments. As integral elements of its overall development, production and sales processes, Vitra aims to leave the smallest possible ecological footprint, anticipate scenarios at the end of the product’s lifespan, and promote healthy and sustainable working conditions not only within the company, but also amongst partners and suppliers. The company’s relationships with employees, partners, architects, suppliers and customers are extremely important and should be lasting, as well as beneficial to all parties involved.
Furnishings that meet the highest functional and aesthetic standards bring added value and enrichment to human living and working environments. As integral elements of its overall development, production and sales processes, Vitra aims to leave the smallest possible ecological footprint, anticipate scenarios at the end of the product’s lifespan, and promote healthy and sustainable working conditions not only within the company, but also amongst partners and suppliers. The company’s relationships with employees, partners, architects, suppliers and customers are extremely important and should be lasting, as well as beneficial to all parties involved.
Products that endure
To develop products that last as long as possible, short-lived trends are avoided and non-essential details are omitted. Aesthetic longevity cannot be achieved without high-quality design, superior manufacturing methods and premium materials. This is manifested in a ten- or thirty-year warranty for selected designs, instead of the usual two.
‘Vitra’s greatest contribution to sustainability is the creation of products that omit non-essential elements and last a long time. Our roots in modern design would allow nothing else.’
Nora Fehlbaum, Vitra CEO
Considering the complete life cycle
The end of a product’s life is always a sad occasion. To ensure that Vitra products remain in circulation for as long as possible, they are designed to make reutilisation easy. Repairs, take-back programmes and extended warranties promote preservation. And in Vitra Circle Stores, used Vitra products are repurchased, restored and returned to use.
Materials
As a result of its procurement policies and compliance with official certification programmes, Vitra ensures that the materials purchased meet its self-imposed conditions in regard to human rights and environmental standards. The company’s products and materials are continuously analysed, and its methods are monitored and evaluated by independent external institutions. 46% of Vitra’s suppliers are from Germany, 96% from Europe. As a globally active company, Vitra distributes its products to customers all over the world in the most resource-efficient way possible.
‘We are always seeking optimal solutions and strive to continuously develop our products – not only in terms of their aesthetic form, but also with regard to materials. When we come across a new, more sustainable material that meets our quality criteria and upholds our rigorous tests, we execute suitable products in that material.’
Nora Fehlbaum, Vitra CEO
Cultural activities
Vitra engages in a multitude of cultural activities above and beyond its business operations. A substantial portion of revenues is invested in preserving the cultural heritage of design and architecture. Vitra supports various institutions around the globe. Regular beneficiaries include the Eames Foundation, which is devoted to preserving the Eames House in Pacific Palisades, California, the Alvar Aalto Foundation in Finland, and the Barragan Foundation based in Switzerland.
The Vitra Design Museum, founded in 1989, is a major focus of the company’s cultural commitment. It is not a company museum, but an internationally renowned, independent institution dedicated to the research and presentation of design and architecture. The Vitra Design Museum organises exhibitions, workshops and guided architectural tours. Its holdings include one of the world’s largest collections of industrial furniture design, and it administers and maintains the estates of several major designers. It also produces publications on a broad spectrum of design and architectural topics. The diverse activities of the Vitra Design Museum have earned it worldwide respect as a model for private initiatives and independent institutions in the cultural sector.
Furthermore, the Vitra Campus is a place where design objects and architectural works are created and maintained, making topics of design, architecture and art accessible to the public. And the ongoing development of the Vitra Campus reveals the company’s long-term commitment to its location in Weil am Rhein.
The Vitra Design Museum, founded in 1989, is a major focus of the company’s cultural commitment. It is not a company museum, but an internationally renowned, independent institution dedicated to the research and presentation of design and architecture. The Vitra Design Museum organises exhibitions, workshops and guided architectural tours. Its holdings include one of the world’s largest collections of industrial furniture design, and it administers and maintains the estates of several major designers. It also produces publications on a broad spectrum of design and architectural topics. The diverse activities of the Vitra Design Museum have earned it worldwide respect as a model for private initiatives and independent institutions in the cultural sector.
Furthermore, the Vitra Campus is a place where design objects and architectural works are created and maintained, making topics of design, architecture and art accessible to the public. And the ongoing development of the Vitra Campus reveals the company’s long-term commitment to its location in Weil am Rhein.
Biodiversity on the Vitra Campus
Vitra has long advocated an ecological and responsible use of land. On the Vitra Campus in Weil am Rhein, paved roads and building footprints are counterbalanced by unsealed surfaces and plantings. Large natural flower meadows stretch between the buildings, particularly in the northern part of the campus, establishing a link to the agricultural landscape and vineyards of the neighbouring Tüllinger Hill.
Vitra as an employer
Vitra devotes particular attention to work conditions and environments that are inspiring and therefore productive, and also strives to offer healthy and future-oriented employment relationships for all employees. Vitra is convinced that the best results are achieved through team work, collaborating with colleagues of diverse education or training, backgrounds and interests. The goal is to allow for differences, while emphasising the uniting characteristics. Vitra promotes life-long learning and advancement within the company, giving talented and motivated employees long-term perspectives. Interest and curiosity in the company’s cultural engagement is viewed as a foundation for Vitra’s corporate success. To promote identification with Project Vitra, employees can regularly take part in activities related to the themes of design and architecture.
Respect and equal opportunities
At Vitra, each and every individual counts. When it was founded back in 1950, Erika and Willi Fehlbaum ran the company together. That is why it is quite natural for women to hold management positions at Vitra, and the number of different nationalities we employ also increases year on year. Ability and performance alone are decisive when it comes to recruitment, promotion and remuneration.
We see a diversity of voices within the company as a strength. We do not tolerate any form of discrimination, humiliation, intimidation, oppression or insult, and we practise a policy of zero tolerance towards sexual harassment. Equality and justice are important to us. We are all valuable assets at Vitra regardless of our background, skin colour, age, gender, sexual orientation, religion or any other aspect that defines us.
We see a diversity of voices within the company as a strength. We do not tolerate any form of discrimination, humiliation, intimidation, oppression or insult, and we practise a policy of zero tolerance towards sexual harassment. Equality and justice are important to us. We are all valuable assets at Vitra regardless of our background, skin colour, age, gender, sexual orientation, religion or any other aspect that defines us.